Today, in the new generation of colorful ink, people really feel the true reappearance of the beauty created by microelectronic technology, and the huge outdoor advertisements make people feel that the whole society is making progress: human beings have been able to create these huge pictures from apes to the present. 

It can even be said that, without these, how can social progress and human evolution be explained? 

In the analysis of the complexity of the multi-level market, the rise of the advertising industry, inkjet photographic machine with its strong expression, broad application prospects, and compared with other media lower cost, more convenient, faster production program and other advantages, increasingly favored by the advertising industry, has been widely used in posters, light boxes, display shelves and other fields. 

The development of domestic inkjet painting industry comes from the import of foreign inkjet printer, but its high price deters many advertising companies. 

However, with the development of the domestic advertising industry and the competition of domestic brands, the price of imported brand inkjet printer has been gradually reduced, which is accepted by most customers. 

However, pigment inks are widely used internationally (pigment ink, divided into water-based and solvent-based), while many domestic advertising inkjet companies use dye inks (dye ink) for cost reasons. 

As the advertising industry is in line with international standards, and advertisers pursue higher quality advertising works, pigment ink will become the development trend of the industry. 

Comparison between pigment Ink and Dye Ink. 

Physical performance comparison: 

Solvent-based pigment inks overcome the photochemical activity of dyes because pigments can be understood as the precipitation of dyes or inert substances similar to sand. 

The color and change of its legs are extremely slow and can be kept outdoors for a long time. 

In terms of technology: 

Dye ink in outdoor light will quickly fade, only suitable for indoor use, and not scratch-resistant, not waterproof. 

The use of solvent-based pigment ink, does not need to cover the film can have three years of weather resistance, can save the troublesome glue coating and coating processing process, where can achieve short-time delivery. 

In terms of investment cost: 

The use of solvent-based pigments without coating processing machinery and materials, nor special coating printing materials, direct printing, direct use, can achieve cost reduction. 

Printing efficiency: 

In addition, the solvent printer uses a new type of print head, which greatly improves the performance of the printer. 

Pigment ink is only used in outdoor product inkjet painting in China, and pigment ink is suitable for indoor and outdoor use, and it is in line with the trend of international advertising and inkjet painting, and the product itself is constantly improving, which inspires domestic enterprises to study solvent-based pigment ink.